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Advertising is a descriptor that nowadays covers a multitude of sins from TV and press to digital. Yet despite the onward march of media technology and the manner in which consumers consume it, the ability to engage with a reader and communicate concisely and persuasively hasn’t changed one iota.  

The skill of an advertising agency has and always will be to create a potent and motivating message. Potent enough that on entering one ear and before hurtling towards the exit of the other, it stops in the middle to engage and stir the grey matter.